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Boux Avenue has unveiled Strictly Come Dancing star Mollie King as the new face of its Christmas 2017 brand campaign, which launches next week.
The advertising campaign will run across TV, online and social media and will launch in the brand’s 29 stores from November 6.
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In the brand campaign Mollie can be seen wearing a selection of her favourite pieces from the AW17 lingerie and nightwear collection, including the Kayleigh bra, which combines red satin with black lace and statement strapping, and the high apex, non-padded Eliza bra in emerald green featuring copper embroidery and gold hardware.
Commenting on her new role as Boux Avenue brand ambassador, Mollie said: “I’ve always been a huge fan of Boux Avenue so I was so excited to be asked to work with them on their Christmas campaign. Their lingerie and nightwear is so beautiful I struggled to select the pieces that I liked the best, I love it all.”
Boux Avenue CEO Theo Paphitis said, "We’ve always been fans of Mollie and the timing is perfect for us to collaborate on our Christmas campaign, every girl’s dream Christmas."