Sofia Richie Grainge has been revealed as a brand ambassador for Jo Malone London, introducing the new English Pear and Sweet Pea cologne. Richie Grainge expressed her genuine excitement about the partnership, highlighting her long-standing affinity for Jo Malone products. "This partnership with Jo Malone has come so organically to me, just because I am a genuine Jo Malone fan. I’ve been burning Jo Malone in my home, specifically Lime Basil & Mandarin, for literally five years," commented Sofia Richie Grainge. This collaboration not only emphasizes her authentic connection with the brand but also showcases her enthusiasm for the new fragrance launch. Stay tuned for a partnership that brings together Sofia Richie Grainge's style and Jo Malone London's timeless elegance. Did you know that having a brand partnership boosts your brand awareness and sales up to THREE times more than a similar advertising campaign without?