Salvatore Ferragamo has announced the launch of its new fragrance for women, Amo Ferragamo, with Suki Waterhouse as fragrance ambassador.
The celebrity model and actress has previously fronted brand campaigns for the likes of Burberry and Redken, as well as appearing in films such as The Divergent Series: Insurgent and Love, Rosie.
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Ferragamo Parfums chief executive officer Luciano Bertinelli stated that the 25-year-old was a natural fit for the brand due to her youthful beauty and appeal to a younger fan base.
"Suki Waterhouse is an extraordinary person. (She) is international, she is known everywhere," he said. "This project offers us the opportunity to rejuvenate our clients' target, and fragrances are always the first step in engaging new customers."
Aimed at the Millennial market, Amo Ferragamo features top notes of blackcurrant and rosemary, as well as touches of jasmine, rhubarb, vanilla and amber. To accompany the perfume launch, Ferragamo is gearing up to unveil a short campaign video directed by Ellen von Unwerth showing Suki in the city of Florence.
The fragrance is set to launch in early 2018.
Meanwhile, Suki has been kept busy with acting, having recently wrapped on The Girl Who Invented Kissing alongside Abbie Cornish and Luke Wilson. Other movies she has coming up include Bill Oliver's Jonathan, James Cox's Billionaire Boys Club and Sam Levinson's Assassination Nation, with Bill Skarsgard and Bella Thorne.
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