Idris Elba has joined forces with Stella Artois, starring in and creative directing the Belgian brewery's new Summer Like You’re On Vacation advertising campaign, promoting how to 'make the most of summer days'.
The British actor and DJ posted on Instagram 'I’ve collaborated with @StellaArtois to spread the word: you don’t have to go on vacation to get away. It’s all about perspective'.
RELATED: Idris Elba Fronts Thrive On Campaign to Raise Awareness for Purdey’s
Idris argues that even if you can’t make it to a place such as Ibiza, where Elba has a DJ residency, for some rest and relaxation, you have the power to make your own city a glamorous getaway.
The TV commercial is part of the brewer’s summer campaign, which kicked off with a Red Stella Cup plastic chalice launch.
The brand campaign is about putting Stella into real-life scenarios that resonate in the US, taking a more localized approach. Custom out-of-home (OOH) creative will encourage people to change their perspective on their hometown this summer.
“Summer equals vacation and vacation means that you splurge on that better drink, that nice restaurant, you name it," saidPeter Van Overstraeten, vice-president, premium and super premium brands at Anheuser-Busch. "But vacations are never as long as we’d like them to be, so this summer we’re inspiring consumers to trade up to our premium European lager and embrace that vacation state of mind, all summer long."
The TV spot, created by VaynerMedia, is set in New York City and directed by Henry Scholfield. It also features a never-before streamed track produced by Elba himself.
The copyright of images or video used herein are the property of Celebrity Group, or used with the permission of the copyright owners. Talent pictured herein does not necessarily imply any form of management or representation by Celebrity Group or that Celebrity Group was wholly responsible for a specific endorsement or activity. Celebrity Group works in partnership with many representatives of Talent and we are grateful for their permission to reproduce images and video on this website. Information on this site is provided as a free information resource to the Advertising, Marketing & Public Relations industry and is not intended for public use.
Read our terms and conditions.