Georgia Steel stars in iD Mobile's #BeUnfaithful brand campaign, encouraging customers to be 'disloyal' and swap to its network to save money.
In the film by M&C Saatchi PR, Steele, who appeared in series four of Love Island, casts off her "loyal babe" demeanour in light of a £212 saving on her phone bill. It aims to tempt customers into changing their phone network via text message.
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The reality star, often nicknamed the 'Queen of Loyalty', commented 'I know it's unlike me but I gotta say it… I am encouraging you to #BeUnfaithful, so dump your current network and switch to iD Mobile'.
Lewis Henry, Head of Customer and Marketing at iD Mobile said, “We live in an age where we have more choice than ever before. From online dating to an increasing number of mobile network providers, there have never been more options available to us, meaning loyalty is becoming a thing of the past.
“For too long customers have been loyal to the same old network, paying for things they don’t use, getting perks they don’t want or need, and not getting anything back in return.
“So, if you want to save money, dumping your network has never been easier. There’s no time to waste…get ghosting and save an average of £212!”
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