South Korean model Xu Meen is showcased in the spring/summer 2024 campaign for Michael Kors, lensed by Turkish fashion photographer Mert Alas. Kors expressed his vision, stating, "I aimed for the campaign to embody the individual style of women and men who exude coolness, confidence, and a penchant for adventure. They effortlessly blend relaxed and casual elements with sleek and chic touches. They epitomise the essence of the next generation jet set."