Belgian-French actress Virginie Efira has been revealed as a global ambassador for Lancôme, joining the ranks of personalities such as Joy Sunday, Zendaya, and Emma Chamberlain. Virginie Efira remarked, 'Lancôme embodies, for me, the concept of an authentic femininity that is neither restrictive nor a facade. Instead, it reveals a luminosity that resides within us, allowing us to connect with the world'.