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Posted by The Celebrity Group on Nov, 19 2022

Virgil van Dijk for Whoop

Virgil van Dijk named global brand ambassador for Whoop

Virgil van Dijk - Brand Ambassador - The Celebrity Group
 

As part of his deal to become a global ambassador for Whoop, Liverpool star Virgil van Dijk has invested in the wearable fitness brand.

Virgil van Dijk uses Whoop to monitor his sleep, recovery, and training to enhance his performance. The 27-year-old Dutch defender credits the wearable technology for helping him recover from an ACL injury he suffered in 2021.

In his capacity as an investor, Virgil van Dijk will provide feedback on product development and offer insight into how to best support athletes.

With athletes such as Olympic legend Michael Phelps, golf champion Rory McIlroy, England soccer player Beth Mead, and rugby star Anthony Watson on their roster of ambassadors, they are forming a strong network of talent.

“As a longtime Whoop member, this partnership makes perfect sense for me; every percentage of improvement that you can make ultimately benefits you, and Whoop is a tool that helps me take control of my health and be successful,” said Virgil van Dijk. “Football seasons are always long, particularly in a World Cup year, so recovery will be even more crucial than ever. “Working with Whoop will be a huge asset in helping me ensure that I’m doing the right things to set me up to perform.” Will Ahmed, founder and chief executive of Whoop, added: “[Virgil van Dijk has] been a longtime Whoop member, and we’re thrilled to work with him more directly as he joins our company as an investor. We’re looking forward to Virgil supporting the future direction of our product especially as we grow internationally."
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