UNIQLO has announced Gordon Reid, the world’s top male professional wheelchair tennis player, as its latest global brand ambassador. Reid will be wearing UNIQLO when he defends his Wimbledon men’s singles title.
Reid becomes the first British athlete to be appointed by UNIQLO in the global brand ambassador role.
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Tadashi Yanai, Chairman, President and CEO of UNIQLO comments, "We are delighted that Mr. Reid joins us as the newest UNIQLO Global Brand Ambassador. Mr. Reid is a champion of great resilience and human character, overcoming adversity to triumph at the highest level of his sport. These are exactly the values we look for in our brand ambassadors, so it will be a great honour to see him compete in UNIQLO apparel at Wimbledon, where he made history as its first ever men's singles wheelchair champion. We are also pleased to underline our commitment to the International Tennis Federation and to wheelchair tennis. As one of the largest employers of people with disabilities in Japan, inclusion and respect are among our most important company values. UNIQLO is made for all, and we believe Mr. Reid will help us inspire people from all backgrounds to be their very best."
Tadashi Yanai, chairman, president and CEO of the UNIQLO parent company, Fast Retailing, said, "We are delighted that Mr. Reid joins us as the newest UNIQLO Global Brand Ambassador. He is a champion of great resilience and human character, overcoming adversity to triumph at the highest level of his sport. These are exactly the values we look for in our brand ambassadors, so it will be a great honour to see him compete in UNIQLO apparel at Wimbledon, where he made history as its first ever men’s singles wheelchair champion."