The celebrity model has created Cindy's Casa Burger, which is accompanied by Rande's Spicy Margarita, an exclusive Casamigos Tequila cocktail created by her husband, Rande Gerber.
"Growing up in a small town, I loved classic American comfort food, and nothing is more classic than an American cheeseburger. Rande who owns Casamigos Tequila, also inspired my burger," said Cindy Crawford. "Cindy's Casa Burger is slightly spicy, blending together classic Mexican and American flavors with an umami twist. The tortilla chips are tossed in a chilaquiles-style salsa brava and dusted with queso fresco for layers of flavor, and the heat from the jalapeño is balanced by American cheese, avocado spread, tomato and butter lettuce."
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The creations will be available from March 17 to May 12, with $1 from each sale of the burger and cocktail going to American Family Children's Hospital, where Cindy's brother was once treated for leukemia.
The announcement of Umami Burger's latest Artist Series Collaboration follows news of the company's first restaurant outside of the U.S., opening in Tokyo, spring 2017. Also in the development pipeline for early 2017 is a new location in New York City and the unveiling of the redesigned Umami Burger at The Grove in Los Angeles.
"Cindy is not just an incredible businesswoman, she's also extremely generous and caring. She has created an exclusive Artist Series Burger for Umami to help support pediatric cancer research at the University of Wisconsin and American Family Children's Hospital where her younger brother was once treated for leukemia," said Sam Nazarian, Founder and CEO of sbe, Umami Burger's majority shareholder. "We are pleased to collaborate with both Cindy and Rande to amplify the Umami Burger experience for our guests while backing an important cause."
Umami Burger first rose to national notoriety when it was named Burger of the Year by GQ in 2010, and it has continued to rack up the accolades ever since. Most recently, Umami Burger was named the Best Burger in America by Men's Journal, one of the 25 Most Innovative Consumers Brands of 2016 by Forbes' CircleUp25, and one of the Best Burger Chains in Chicago by Chicago Tribune.