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Jersey Mike’s and Danny DeVito: A Strategic Analysis of the ‘Sub Above’ Campaign

The most expensive celebrity endorsement is not the one with the highest talent fee, but the one where the audience…

Posted by The Celebrity Group Apr, 08 2026

Danny DeVito and Jersey Mike’s: A Masterclass in Authentic Celebrity Endorsement

The most expensive celebrity endorsement in a marketing budget is the one that feels forced. In September 2022, the collaboration…

Posted by The Celebrity Group Apr, 07 2026