Tag: celebrity marketing
How to Hire a Celebrity for a TV Commercial: The 2026 Strategic Guide
A single misaligned endorsement in 2025 resulted in a 14% drop in brand equity for top-tier retailers who failed to…
How Much Do Celebrity Social Media Posts Cost? The 2026 Pricing Guide
In 2025, 68% of procurement officers reported that talent fee transparency remained their primary obstacle when securing high-profile endorsements. For…
The Definitive Brand Ambassador Program Strategy for 2026: A Global Guide to Celebrity Partnerships
A single misstep in high-profile talent procurement can cost a firm upwards of $2.5 million in wasted retainer fees and…
Talent Procurement Services: The Strategic Guide to Celebrity Partnerships in 2026
By 2026, an estimated 68% of celebrity brand partnerships will fail to meet their primary KPIs due to structural misalignment…
Kanye West Joins Forces with Gap
Kanye West has announced a new partnership between Gap and his YEEZY brand. Kanye West has announced a new partnership…
Harry Kane Supports Deliveroo’s Free Meals Initiative
Led by Harry Kane, a host of footballing stars have united with Deliveroo to show their appreciation for the NHS…
Kevin Hart for Fabletics Men
Kevin Hart has been unveiled as the face of Fabletics Men, a new activewear label from TechStyle Fashion Group brand.…
Neil Moodie Announced as Biolage Brand Ambassador
British celebrity hairdresser Neil Moodie has been named as Biolage's new brand ambassador for the UK and Ireland. Biolage has…
Sir Andy Murray Partners with American Express
Sir Andy Murray has teamed up with American Express to launch the Fan Experience. Sir Andy Murray has teamed up…
Gwyneth Paltrow Partners with Flow Alkaline Spring Water
Gwyneth Paltrow has collaborated with Flow Alkaline Spring Water, starring in a new campaign promoting its 'naturally occurring essential minerals.…