Ratpack members Frank Sinatra, Dean Martin, Sammy Davis Jr., Peter Lawson & Joey Bishop as well as James Bond creator Ian Fleming @jamesbondlive were signed up through their respective estates (via our Dead Famous department) to appear in a series of magazine ads and PR activity for Scottish liqueur brand Drambuie @drambuie. The cocktail of choice for the Ratpack was the Rusty Nail, the main ingredient of which is Drambuie www.drambuie.com. The theme of the campaign was "The best things happen between 10pm and 2am". The Ratpack were famed for their late night revels and Ian Fleming was known to create his best James Bond work between 10pm and 2am, whilst enjoying a Rusty Nail, or several. www.facebook.com/drambuie.
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