Posted by Paul Grimwood on Oct, 25 2017

Primark Launches Range With Saffron Barker

Primark has collaborated with YouTuber, Saffron Barker, for a new homeware range.

Saffron Barker for Primark Primark have teamed up with blogger Saffron Barker to produce a stylish lifestyle range. The social media star and celebrity influencer has created pieces including sequinned cushions, slogan cups and a fluffy poncho for the Saffron Barker x Primark collection. RELATED: Intimissimi Celebrates Empowered Women In New Brand Campaign The 21-piece collection features a heart design mug, at £3, a water bottle at £5 and a sequin heart cushion at £8. There’s even a pair of £12 pyjamas – declaring the wearer ‘Offline’ – and  a stylish poncho at £10. The SaffyB range also includes an LED make-up mirror (£10) and heart LED string lights for £5. The duvet covers, complete with closed eye pillows, start at £11 for a single and rise to £14 for a double and £19 for a king. Fashion and beauty guru Saffron is a 17-year-old internet star with over a million subscribers to her YouTube channel. Based in Brighton, she starting vlogging in July 2015 and, as well as her YouTube followers, she has over 600,000 on her own channel and over 700,000 Instagram followers. The teenager, who posts beauty tutorials and fashion advice, is also a UK Ambassador for Nickelodeon and, last month, she released a book, Saffron Barker vs Real Life, which went straight to number 1 in The Times best-selling list.