Ooredoo and Leo Messi have teamed up once again in a lively new campaign which shows how much fun can be had off the pitch when you dive into a digital world. In a series of immersive videos, viewers are shown a playful side to Leo Messi and local social media influencers as they share a series of unexpected moments.
The integrated "Enjoy the Internet" brand campaign features Ooredoo's global brand ambassador and one of the world's top football stars, Leo Messi, alongside social media influencers from key markets across Ooredoo's global footprint. In a series of unexpected and highly shareable moments they bring alive a few of the many ways in which people have fun, socialise, shop and express themselves online.
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Made up of localised TVCs, digital content and out-of-home placements the campaign is set to run across Ooredoo's markets in the Middle East, North Africa and Southeast Asia. It will run on international TV and digital channels and will be live from June until August.
Sharing his excitement for the new campaign H.E. Sheikh Saud bin Nasser Al Thani, Group Chief Executive Officer of Ooredoo said, "I am delighted that the Ooredoo family has come together with Messi to create this unique campaign, representative of each of our markets and showing just a few of the ways that our world-class networks help people to experience the digital world and have fun online. In this playful and lively campaign Messi and the featured influencers have helped bring alive the power of our network and the variety of share-worthy, digital content available. We're very proud to continue our great work with Messi and thank him for his on-going support for our initiatives."
For his part, Lionel Messi, one of the world's greatest football stars and Ooredoo Global Brand Ambassador, said, "This was a great campaign to work on with Ooredoo, showing how much fun can be had off the pitch in the digital world. Ooredoo brings a world of fun to your fingertips; together I hope that we help more people to connect, encourage people to have more fun online and share their experiences more widely."