Wayfair, the online shopping destination for furnishings and homewares, has embarked on an endorsement partnership with TV presenter Lorraine Kelly for its Wayfair UK brand.
Lorraine will star in Wayfair's new TV advertising campaign, which airs from mid-September.
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Martin Reiter, General Manager of Wayfair Europe, comments, "We're thrilled to join forces with Lorraine Kelly for our new TV campaign. Lorraine's down-to-earth signature style makes her a perfect fit for Wayfair. We're excited to feature Lorraine in our new TV advertisement, which will highlight Wayfair's broad range of budget-friendly finds to high-end styles as well as just how easy it is to shop for every room in the home at Wayfair.co.uk."
"I'm delighted to be teaming up with Wayfair this year,” says Lorraine. “It’s a fantastic one-stop-shop which makes it so easy for shoppers to find unique pieces for any room in their home. Whether you’re looking for budget-friendly basics for the bathroom or a striking statement piece for your living room, Wayfair’s got it covered."
Lorraine Kelly will also be teaming up with Wayfair on a Christmas brand campaign. Due to launch on-site on Wayfair.co.uk in November, the campaign will see Kelly give shoppers a look at how to style their homes for the festive season. She will also be sharing her "top gift picks" in another shoppable sale.