Moncler, the Italian luxury brand, has just released its Fall/Winter campaign, which features rapper Lil Uzi Vert. Moncler is celebrating 70 years of providing sought-after futuristic designs, and this year, the brand collaborated with Rick Owens and Pierpaolo Piccioli to commemorate its most well-known silhouettes, such as the Maya Jacket.
The celebrations are far from over, as the rapper appears in the latest campaign for Moncler's Lunette Fall/Winter 2022 collection. Lil Uzi Vert, to whom we are all hip dancing these days, is not afraid of the spotlight, which is why this campaign makes perfect sense - the Moncler Lunettes were not designed for those who wanted to blend in.
Moncler, which is known for its futuristic and functional designs, celebrates its latest product with three styles that Lil Uzi Vert wears on his face: the Ombrate, the Pentagra, and the Wrapid. All three are inspired by Moncler's original outdoor adventure, and the intersection of tradition and futurism results in eyewear that is setting the tone for the year's hottest trends. Eyewear will undoubtedly be louder and bolder, as Moncler decided to expand its goggles collection earlier this year, revealing where bold eyewear will be in the coming seasons. Lil Uzi Vert is the human definition of bold, and the Lunettes are associated with colorful outfits and gender-fluid silhouettes.
Moncler's collaboration with the rapper emphasizes the driving message of futurism, and what's more, Lil Uzi Vert is an embodiment of Afrofuturism. The Ombrate is a fusion of the past and present that represents Moncler's 70-year journey. The Wrapid has rubber on the insides to ensure a secure grip and is available in three colorways. The Pentagra silhouette wraps around the face, and if the subtle luxury of this pair doesn't scream Lil Uzi Vert, we don't know what does.
Prices range from $300 to $410 and are available at bergdorfgoodman.com.
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