American rapper Lil Nas X joins forces with Camila Mendes, Lee Young-ji, and virtual influencer imma in an innovative campaign for Coach titled "Find Your Courage". Set in a virtual reality realm, the ad breaks new ground in storytelling. A spokesperson for the esteemed American fashion house expressed, 'For us, imma embodies the ideal ambassador to convey this narrative as she challenges contemporary notions of reality. Her exploration in our campaign transports us to uncharted territories, redefining the boundaries of self-expression and igniting inspiration along the journey'. This collaboration encapsulates Coach's commitment to innovation and inclusivity, offering a fresh perspective on courage and creativity in the modern age.