Tractor Supply Company has made popular country singer Lainey Wilson, who won two awards at the CMAs, their latest spokesperson.
Farm store, Tractor Supply Co. is set to work with Grammy Award-nominated singer Lainey Wilson for an up-and-coming artist program in 2023.
As part of the year-long program, Lainey Wilson will be joined by established country artists who will serve as mentors and help launch the careers of rising artists.
As an emerging artist in their own right, Lainey Wilson will play an active role in executing the whole program and selecting other participants for it. Additional details about the Emerging Artist Program and how to apply for it will be released in early 2023.
Tractor Supply launched the partnership with a TV ad during the season five premiere of Paramount Network's hit series Yellowstone, featuring Lainey Wilson.
Tractor Supply’s Live Off music spot is inspired by their mission to provide for rural lifestyles and includes the recent Lainey Wilson track Bell Bottom Country.
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