Posted by Paul Grimwood on Oct, 05 2017

Jake Gyllenhaal Announced As New Face Of Calvin Klein

Actor, Jake Gyllenhaal has been announced as the new face of Calvin Klein's Eternity fragrance.

Jake Gyllenhaal for Calvin Klein Nocturnal Animals actor Jake Gyllenhaal has been announced as the new face of the worldwide brand campaign for the Eternity Calvin Klein fragrance. The 36-year-old award winning actor and producer rocks a scruffy look for the black and white ad, which also features model and advocate Liya Kebede and Leila, a four-year-old actress. Jake and Liya are is set to star in a television campaign, which debuts later on this month. RELATED: Robert Pattinson Fronts Dior Homme’s Spring 2018 Campaign The advertising campaign was shot by acclaimed photographer Willy Vanderperre, and Jake collaborated closely with him. Jake, Liya and Keila "will also be featured in the new Eternity Calvin Klein television campaign, debuting later this month, which will focus on Eternity Calvin Klein’s longstanding ideas of romance, love, intimacy and commitment," reads a statement from the company. "Today, those values continue with the focus very much on contemporary life." Eternity was launched in 1988 by Calvin Klein, and won an award for Most Successful Women's Fragrance at the 1989 FiFi Awards. It was inducted in the Fragrance Hall of Fame in 2003. The scent has top notes of mandarin and base notes of amber and sandalwood. Past famous faces who have modeled for Calvin Klein campaigns include Mark Wahlberg, Kate Moss, Margot Robbie, Ed Burns, Christy Turlington, Kendall Jenner and Bella Hadid.