Notable personalities, including Helen Flanagan, Lucie Donlan, Janey Smith, and James Johnson, have collaborated with Ann Summers to headline the lingerie brand's Valentine's campaign. Helen Flanagan expressed her joy, saying, 'I was so happy and honored to be asked to be part of the Ann Summers Valentine's campaign. It's empowering to be asked to represent as a single person, partnering up with the iconic Ann Summers rabbit. Ann Summers is celebrating Power Couples, whether you are celebrating love, friendships, or all about self-love this year.' This campaign underscores the brand's inclusive celebration of various forms of love and relationships during the Valentine's season.