Harry Styles has long been the unofficial poster child for Gucci's floral and printed suits. So it only makes sense that the fashion house is now making things official by casting the singer and style muse in its Fall 2018 men’s tailoring campaign.
The new ads, which were photographed in North London by Glen Luchford, feature Styles in a variety of tailored Gucci looks–from three-piece suits to a mohair jacket to a suit adorned with New York Yankees patches. And just in case the vision of the singer in the Alessandro Michele-designed suiting wasn't swoon-worthy enough, he also stars alongside a group of dogs and pet chickens.
RELATED: Zayn Malik Models for New Penshoppe Campaign
Despite the style icon's many Gucci-designed looks over the year (including his last world tour which featured custom pieces designed by Alessandro Michele), this surprisingly marks his first official campaign for the brand.
Shot by Glen Luchford and art directed by Christopher Simmonds, in the eagerly-awaited Gucci Tailoring campaign, unveiled on 2 June, Styles models the House’s latest suiting designs by Alessandro Michele in and around a local fish and chip shop in North London. In one image, he wears a New Marseille jacket with an embroidered collar detail whilst carrying a pet chicken. In a second image, he leans against the shop window in a Gucci Heritage retro check grey three-piece suit, eating a packet of chips, accompanied by a dog.
The fashion brand took to Instagram to unveil the campaign images, captioned "In a narrative sequence that echoes many famous photographs and scenes from British films, @harrystyles brings his pet chicken and dog into the fish and chip shop. He orders and shares it with the animals. Discover the #GucciTailoring collection through link in bio."