Renowned Japanese illustrator Hajime Sorayama and fashion icon Stella McCartney have joined creative forces to craft a captivating unisex capsule collection for the upcoming spring/summer 2024 season. McCartney expressed her admiration for Hajime Sorayamawork, recounting her fascination with its cheeky sensuality and airbrushed allure dating back to the late 90s when she resided in Paris. Reflecting on the collaboration, McCartney shared, 'I came across Sorayama’s work in the late 90s when I was living in Paris and was absolutely mesmerised by its cheeky sensuality and airbrushed quality. He makes me laugh in a naughty way, and I hope this capsule communicates the playfulness and mutual admiration we have between us.' The resulting collection promises to be a harmonious blend of Hajime Sorayama's artistic brilliance and McCartney's timeless fashion sensibilities. Did you know that having a brand partnership boosts your brand awareness and sales up to THREE times more than a similar advertising campaign without?