Brazilian supermodel Gisele Bündchen takes the spotlight in Balmain's spring 2024 campaign, showcasing the latest Jolie Madame handbag. The esteemed French fashion house unveiled campaign images on Instagram, captioning the post, 'A tribute to love, a tribute to icons. Presenting the Jolie Madame bag, as featured on the legendary @Gisele for Balmain Spring 2024. Captured by @rafaelpavarotti_ in a vivid tableau of vibrant hues and delicate nuances'.