EMMA CHAMBERLAIN FOR CARTIER

EMMA CHAMBERLAIN FOR CARTIER

CARTIER TAPS EMMA CHAMBERLAIN AS BRAND AMBASSADOR

Cartier’s newest brand ambassador is YouTuber Emma Chamberlain.

During the Met Gala, the YouTube star conducted interviews on the red carpet on behalf of the fine jeweler.

Emma Chamberlain donned a vintage tiara from Cartier, diamond choker, rings and earrings at the Met Gala, among other ensembles.

“Emma’s creative spirit and diverse set of talents are a welcome addition to the maison,” said Mercedes Abramo, president and chief executive officer of Cartier North America. “As a California native, we’re excited to see Emma’s bold fearless approach to style translated into her new role as a Cartier ambassador.”

This is Chamberlain’s first partnership with a luxury fashion brand; she’s previously worked with several other brands while also achieving great success on YouTube.

Over the years, Chamberlain has been a spokesman for Louis Vuitton for design-related content for the house’s fashion shows and in promotions for the retailer PacSun.

She is also the creative director of Bad Habit, a skin care brand created by Forma Brands, the brand incubator behind Morphe, Jaclyn Hill Cosmetics, R.E.M. Beauty, etc.