Yesterday saw fashion-conscious jewellery brand, Daisy London, unveil their latest jewellery design collaboration with global rock and pop sesation Ellie Goulding.
Ellie is not only known for her successful music career, but more recently her passion for our environment and how we as individuals can lift the harmful footprint we leave on nature.
So it seems only fitting that Daisy London has partnered with Ellie Goulding to create a collection of bracelets that will be sold to raise money and awareness for WWF’s work on climate change.
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Ruth Bewsey, Director of Daisy London comments, "To say we're excited about this collaboration would be an understatement. It's been incredible to work with both Ellie and WWF on this project and create a beautiful collection that will help fight climate change alongside our Daisy customers around the world."
Climate change is the most pressing & critical threat to our planet today and tomorrow. Not only does it effect humans, it’s affecting our forests, our waters and our animals.
Animals will suffer first, in particular Polar Bears, then the poorest people of the world, but the rest of us won’t be far behind. That’s why we’ve decided to create something very small, that will hopefully have a big impact in the fight to save our planet.
All proceeds of every bracelet sold will go direct to WWF.
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