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Project Lip has announced that it has collaborated with Love Island finalist Demi Jones on three-step lip plumping kits.
The campaign, shot in Jones' Portsmouth home, features the British reality star showing before and after images of the product in action, as well as lip tutorials.
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This is Demi's first beauty brand campaign and she is inviting consumers to prime, colour and gloss with her. The new additions to Lip Project's offering will be two super-luxe shine Plumping Glosses in nude pink and nude brown, presented as a three-step kit to pair with a primer and colour.
Demi Jones commented, "Like so many of us, I’ve missed my usual beauty regimes and these amazing lip kits have made me feel more confident and sexy... During this extremely uncertain and difficult time, I hope to boost some self-confidence back into people whilst being at home."