Crate and Barrel has announced a partnership with Reece Witherspoon as its first-ever celebrity ambassador — a move that will expand Reece's Draper James empire and undoubtedly solidify her status as a full-fledged lifestyle maven.
The on-going endorsement partnership, which also incorporates Reese's own lifestyle and fashion brand, Draper James, kicks off with Crate and Barrel's holiday brand campaign, Make This Season Merry and Just Right.
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Big Little Lies actress and producer stars in the home brand's holiday advertising campaign — playing the perfectionist holiday host with impeccable decor and a few pyrotechnic party tricks up her preppy sleeves (see below).
Company President, Steve Woodward, comments, "We are honoured to work with Reese, who expresses so many of the best qualities of our brand-style, warmth, and optimism. Reese has shown the world she has an eye for design, and we're thrilled for her to showcase that as an Ambassador for the company. Reese truly brings the unique Crate and Barrel experience and spirit to life."
As a part of the collaboration, which kicks off with the home goods retailer’s new holiday campaign, Crate and Barrel will spotlight gifts from Draper James, both in stores and online. Even more exciting news, co-designed collections are slated for Spring and Summer 2018 and beyond.