Bimini Bon Boulash, winner of RuPaul's Drag Race, along with supermodel Winnie Harlow star in the campaign that celebrates self-expression and embracing the drama of self-expression.
The visuals highlight three of the brand's most popular flavours, including Pineapple and Red Berry.
“I’m proud to partner with CÎROC Vodka for the Make Big Moves campaign as we share a passion for the freedom of expression and self-celebration,” shares Bimini Bon Boulash in a press release. “I’m looking forward to inspiring people to step into their own limelight with CÎROC.” Harlow adds that “it’s important that we celebrate ourselves, unapologetically and without limitation.”Each ambassador channels their own main character energy as they prepare for a night out in their own way.
As Bimini Bon Boulash waits in a laundromat for their cape to dry, Harlow sinks balls on the pool table while wearing tiers of yellow tulle.
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