American model Amelia Gray has joined forces with perfume and candle brand Byredo to headline its latest fragrance campaign, Mojave Ghost, captured by British fashion photographer Harley Weir. Ben Gorham, the brand's founder and creative director, shared his insights, stating, "In Byredo's ongoing journey through memory and culture, I've consistently believed that it's the responsibility of the new generation to unearth the next evolution and nurture fresh interpretations of the past. Amelia Gray embodies this emerging talent."