Ethiopian model Akuol Deng Atem takes the lead role in the inaugural campaign for the launch of Balmain Beauty, hinting at the unveiling of the brand's latest fragrance. Balmain's Creative Director, Olivier Rousteing, shared his thoughts, remarking, "Since my inception at Balmain, I've harboured dreams of Balmain Beauty. Beauty has eternally been intertwined with my existence. This marks the inception of a new era and a collective chapter that we are embarking on together."