Absolut vodka has teamed up with singer Rita Ora to launch The Open Mic Project By Absolut, which aims to use music “as an instigator for change”.
Designed in partnership with Rita Ora, the project provides a platform for fans and promotes more acceptance, using music as an instigator for change.
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Nick Guastaferro, Director of Marketing, Absolut, Pernod Ricard USA, explains, 'At Absolut, we believe that tomorrow's change is a result of today's action, and action starts when voices unite. With The Open Mic Project, Absolut is once again tapping into its inclusive heritage to bring people together– from sharing quality cocktails to facilitating meaningful conversations – to refresh the talk and inspire a more inclusive world for everyone, everywhere.'
“As a refugee, I know firsthand how isolating it can feel to be misrepresented in the face of adversity,” commented Rita Ora.
“I’m excited to join Absolut with The Open Mic Project because we’re using music as a way to bring people together. From sharing my own story to spotlighting others, we’re bringing the issue of acceptance to a global stage and changing today’s current chat to be more inclusive.”
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