Chanel brand ambassadors Brad Pitt and Penélope Cruz feature in a new campaign film, reenacting scenes from Claude Lelouch’s 1966 film "A Man and a Woman." The fashion house shared the campaign on Instagram, with the caption 'A film starring Penélope Cruz and Brad Pitt premiered at the Chanel autumn/winter 2024/25 ready-to-wear show. It portrays the start of a love story in Deauville, a location cherished by the House and the muse for the collection envisioned by Virginie Viard'.

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