Givenchy Names Big Bang’s Taeyang as Brand Ambassador

Givenchy Names Big Bang’s Taeyang as Brand Ambassador

Taeyang for Big Bang for Givenchy

  K-fashion pop's takeover continues. Givenchy has named Taeyang, a member of Big Bang and a solo artist, as its newest brand ambassador in the latest men's week move.   He is the first South Korean artist to be cast in the role.   “Taeyang is an inspiring artist — a music pioneer with an authentic, barrier-breaking way of expressing his own personal style, which fits perfectly with today’s Givenchy aesthetic,” said creative director Matthew Williams.   “I am grateful to be able to start this new chapter of my life with Givenchy. It holds a special meaning to me, as Givenchy is a brand that has inspired me in many ways over the years,” Taeyang added. “Matthew has also been a leader in both fashion and culture for many years. I look forward to the exciting ways to collaborate with Givenchy through this partnership.”   The rapper and singer made his debut in 2006 with the boy band Big Bang, one of the first K-pop groups to achieve international megastardom. He has since released several successful solo albums, including the R&B-infused single "Vibe," which he collaborated on with BTS vocalist and main dancer Jimin.   Taeyang's appointment is the third major announcement from a fashion house this week, following Dior's global ambassador partnership with Jimin and Valentino's global campaign with BTS' Suga.   Taeyang will be in Paris for Men's Fashion Week.