The newest Victoria's Secret branding campaign is an attempt to appeal to the Hispanic population. Joining the Bombshell fragrance family, the company is launching Bombshell Magic alongside a campaign starring Camila Cabello.
With Camila Cabello at the front, Bombshell Magic is enchanting and bright, reflecting the joy of the holidays.
It opens with a burst of blackberry elixir, a fruity pop against a sparkling star peony floral, and weaves decadent fruit with swirling petals to reveal an intoxicating essence. Camila Cabello's persona is the perfect fit.
A luxurious fragrance with vanilla and patchouli in its base embraces its wearers with the heat and texture of woods. Camila Cabello is a wonderful choice for this campaign, because she’s a warmer type of person.
“In creating Bombshell Magic, we were inspired by the glamour of the holidays. We envisioned the perfect accessory: a fragrance that would ready the wearer for celebratory evenings and surprises. Nothing short of magic...until the bottle runs out,” Master Perfumers, Adriana Medina, and Linda Song said.
Recently, Victoria's Secret launched their '12 Days of Bombshell', their holiday advent calendar which is not only fun but often comes with surprises too.
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