Derrick Evans, aka Mr Motivator, and broadcaster Anneka Rice have partnered with Tesco to celebrate the supermarket's 100th anniversary, co-starring in its new ad campaign alongside the iconic clay figures Morph and Chas.
The Even More Prices That Will Take You Back campaign promotes reduced prices on products from brands including Nestlé and McCain.
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"Our deals event to celebrate our 100th anniversary was extremely popular in January, so we wanted to help our customers by bringing it back and making it bigger and better to mark the start of the summer season,” says Alessandra Bellini, chief customer officer.
The January festivities being referred to included the ever-terrifying Mr. Blobby who could give Freddy Krueger a run for his money in the nightmares department.
You can get a huge hit of nostalgia by watching the 30 second ad below that features Mr. Motivator, Anneka Rice from her Treasure Hunt days, Morph and Chas, and other cameos from people I'm too forgetful or young to recognise.
You'll also see the ads popping up on social media, in newspapers, on billboards, and pretty much everywhere else.
As well as the advertised discounts, there are additional details for Clubcard customers.
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