Ant-Man stars Paul Rudd and Michael Peña feature as astronauts in a comedic celebrity-led brand campaign by AMV BBDO for Pepsi.
In the glitzy new TV commercial Rudd and Peña play a pair of astronauts who go to great lengths for a Pepsi MAX.
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Rudd said that though the advert’s concept was ironed out beforehand they had room to improvise and add some humorous moments that weren’t in the script.
“The way Taika works, and is also the way myself and Michael have worked in the Marvel films, is that we kind of stick with this template and play around with a few things,” the actor explained. “Taika really encourages it.”
“It seems as if when we were filming it, myself and Michael were even more of a pair of bumbling buffoons than when we had first read,” he added.
“There’s no way these two guys should be in charge of a space mission so we added in extra falls, fell several times, you know, it’s hard to run in a space suit.”
“No Can Left Behind” was directed by Academy Award nominated director, screenwriter and actor Taika Waititi.
Under the newly introduced international tagline and brand platform – FOR THE LOVE OF IT, Pepsi MAX is encouraging people to go all in for the things they love, from football and music to epic entertainment, with Pepsi MAX at the heart of it all.
Join the conversation online with #FORTHELOVEOFIT.
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