British singer Heather Small has taken on the role of ambassador for the UK cleft charity Smile Train. Small expressed her enthusiasm for the organization, highlighting the impact of Smile Train's speech therapy program, which incorporates singing to build confidence in children with clefts. She remarked, "Smile Train has a speech therapy programme centred around singing and building confidence. Every child deserves the chance to smile, and I’ve been blown away by the scale of Smile Train's programmes that goes far beyond sponsoring free cleft surgery." This collaboration not only underscores Small's commitment to charitable causes but also sheds light on Smile Train's comprehensive approach to supporting children born with clefts. The emphasis on speech therapy and building confidence aligns with the belief that every child deserves the opportunity to lead a fulfilling life. Did you know that having a brand partnership boosts your brand awareness and sales up to THREE times more than a similar advertising campaign without?
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