British reality TV star Tommy Mallet has announced a collaboration between his footwear brand, Mallet London, and Reebok on a new trainer capsule collection. Inspired by the UK music scene in the 90s and 00s, Mallet shared the exciting news on social media, expressing his dedication to the project. "I’ve given it my all over the last eight years, this was always something I felt was needed for Mallet and I wasn’t going to rest until I got it. It’s been some journey - I’m ready now. Big thanks to all the team at Reebok and especially Authentic Brands Group for trusting me with this!" posted Tommy Mallet. This collaboration not only marks a significant milestone for Mallet London but also reflects the synergy between Mallet's vision and the iconic Reebok brand. Sneaker enthusiasts can anticipate a unique blend of contemporary style and nostalgic nods to the UK music scene in this exciting capsule collection. Did you know that having a brand partnership boosts your brand awareness and sales up to THREE times more than a similar advertising campaign without?
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