Olivia Colman for Make My Money Matter

Olivia Colman for Make My Money Matter

"Wil Wonka" star Olivia Colman takes center stage in a new campaign for Make My Money Matter, an environmentally conscious pension investment company founded by Richard Curtis. Launched ahead of the COP28 summit, the campaign seeks to raise awareness and prevent fossil fuel companies from profiting off the pensions of UK savers. Colman, commenting on the campaign, expressed her hope that it would enlighten viewers about the unintended impacts of their pensions and inspire them to make a positive change. "I hope everyone who sees this ad realizes the shocking - but unintended - impacts of our pensions and makes their money matter. It really is one of the most powerful things we can all do to protect the planet," shared Olivia Colman. This collaboration not only highlights the actress's commitment to environmental causes but also underscores the importance of making conscious choices in financial investments for the greater good. Expect the campaign to resonate with a broad audience, encouraging individuals to consider the environmental impact of their pension investments and make informed choices for a sustainable future. Did you know that having a brand partnership boosts your brand awareness and sales up to THREE times more than a similar advertising campaign without?